Signs & Graphics

Beyond Aesthetics: The Science of Creating Irresistible Business Signage

Whether your customers walk or drive past your store, you only have a few seconds to create a positive impression with them. That is why it’s so important to make sure your signage is both eye-catching and high quality. If your customers aren’t drawn in by what they see, they will move on to the next business that makes them feel welcome and at home.

There are some common pitfalls that businesses fall into when designing and displaying their signage, but there are also many effective ways to draw in potential customers. Creating irresistible business signs is all about ensuring your brand has the right look, feel and message, while highlighting the features and benefits of your product or service.

It’s tempting to fill every inch of a sign with text, graphics or both, but it’s important not to overdo it. Too much information can be overwhelming and may cause your customers to leave the display confused or even frustrated. White space is just as important as the text and graphics themselves, and thirty-to-forty percent of the sign should be left uncovered for optimal readability.

In addition, it’s important to choose legible fonts that will be easy for your customers to read from a distance. Avoid decorative fonts or italics and stick to simple sans serif types to ensure your message is clear and concise. Finally, don’t forget to choose colors that will be visible at a distance. Some color combinations are better than others for readability, so be sure to check out the OAAA’s chart for the best options.

Lastly, don’t be afraid to take some risks with your business signage. Choosing creative imagery that is unique and memorable will help your signage stand out from the competition, and it may even inspire some of your customers to try something new. Using humor, double entendres and puns can all be effective means of getting the attention of your audience, but you’ll need to be careful not to offend anyone.

Retail signs accented with dynamic lighting are another great way to grab the attention of your target market. They can be very appealing to the eyes and create a sense of wonder that will lead your customers into your store. Corpus Christi Sign Company LLC, the best Corpus Christi sign company explains that compelling signage can be especially impactful on shoppers in a shopping mall or retail district.